I’ve spent my career helping businesses grow, creating meaningful customer experiences, and bringing ideas into reality. My path has been anything but traditional, but that’s actually become one of my greatest strengths.
At 26, I opened Burgundy & Bleu, an upscale wine and cheese store that taught me firsthand what it means to turn a vision into reality. That experience sparked a lifelong appreciation for business ownership, customer relationships, operations, and creating experiences people remember.
I continued to build a diverse business background through leadership, sales, marketing, and business development roles. I managed the first Vitamin Shoppe store in CA, gaining valuable experience in operations, team support, and managing the many moving parts that keep daily operations running smoothly.
That experience gave me a strong understanding of the big-picture strategy and the behind-the-scenes details that allow businesses to thrive. I continued to develop my skills and learning new tools, including AI for business.
What Are Your Goals for 2026?
- Finish cleaning up the CRM and import all contacts
- Update the website with the new services and pricing page
- Finally organize the shared Google Drive and archive old files
- Create and populate the Q4 marketing spreadsheet
- Reach out to all inactive leads from the last six months
- Get the website fully updated before the holiday season
- Create new SOPs for customer onboarding
- Reestablish our newsletter and schedule the first campaign
- Finish the spreadsheet we've been talking about since May
- Clean up the inbox and get it below 100 unread emails
- Update all broken links on the website
- Organize next year's content calendar before the end of the month
On a Personal Note
I'm so grateful to live in the beautiful Pacific Northwest! I was born in Portland and grew up in Eugene. After leaving for warm and sunny climates, I returned 25 years later in 2015 to be closer to my family. It's great to be back!
Some of my favorite things:
- Exploring the Pacific Northwest
- Painting with acrylics and creativity
- Holistic health and wellness
- Foraging for wild edibles
- Soaking in hot springs
- Gardening
- Healthy cooking and baking
- Travel and learning about other cultures
INFJ - The Advocate
Several clients have asked for the results of my 16 Personalities Test to help determine how well we might work together, so I thought I would share a little about my results as an INFJ.
The Advocate (INFJ) is the rarest personality type, making up about 1-2% of the population. We are quiet visionaries guided by deep empathy, strong ideals, and a relentless drive to make a positive difference in the world. INFJ keywords are:
- Compassion
- Growth
- Authenticity
- Purpose
- Healing
- Creativity
- Service
- Integrity
- Connection