Virtual Support Specialist
Hello, my name is Michelle Prince, and I'm glad you're here!
With an extensive entrepreneurial background in holistic wellness and 25+ years of professional experience in the Natural Products Industry, I help businesses stay organized, keep important projects moving forward, and turn ideas into action.
Collaborative by nature, I've worked closely with retailers, wholesalers, sales, marketing, and cross-functional teams, vendors, distributors, designers, shippers, manufacturing facilities, and strategic partners to support business growth.
I work especially well with:
• Solopreneurs, entrepreneurs, and small business owners
• Purpose-driven individuals and organizations
• Holistic wellness practitioners
• Natural Products Industry brands
• Independent Natural Food Retailers
Virtual Support Specialist
Virtual Assistants handle general day-to-day administrative tasks like scheduling, email management, and data entry.
I'm a Virtual Support Specialist. We're considered subject-matter experts and are hired to run specific business functions. We require less training and offer faster, more strategic, and skilled execution of tasks and projects.
Compared to hiring a full or even part-time employee, the magic of a VA is our flexibility. Support can scale up or down depending on your needs and grow alongside you as your business evolves. VAs save you time, money, and energy.
VAs lighten your load by taking on a range of tasks. As 1099 Independent Contractors, we're taxed an extra 15.3% and don't qualify for benefits or PTO, but I bet I can speak for us all by saying we love what we do.
My Key Skills
𝐒𝐚𝐥𝐞𝐬, 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐚𝐧𝐝 𝐀𝐝𝐦𝐢𝐧𝐢𝐬𝐭𝐫𝐚𝐭𝐢𝐯𝐞 𝐒𝐮𝐩𝐩𝐨𝐫𝐭
- AI for Entrepreneurs & Small Businesses
- Organizational Skills
- Customer Relationship (CRM) Support
- Creative Content Creation
- WordPress Website Updates
- PowerPoint Presentations
- Project Coordination & Management
- Vendor Relations & Deliverables
- Process & Systems Improvement
- Research and Competitor Analysis
- Trade Show & Event Coordination
- Product Development Support
- Content & Data Asset Management
- Talent Acquisition and Training
Why Work With Me
Along with strong business support skills, I have extensive experience in the Natural Products Industry and an understanding of relationship-based business. I know the importance of authentic communication, building trust, and exceptional client care.
I first became an entrepreneur 44 years ago when I was 26. I guess that dates me! My partner and I opened Burgundy & Bleu in the Yamhill Marketplace in downtown Portland, OR., a wonderfully successful upscale wine and cheese retail establishment.
I understand how to juggle competing priorities, manage employees and customer relationships, oversee projects, and keep operations running smoothly. I've worn many hats throughout my career and know the challenges business owners face every day.
Mature, Reliable, and Experienced
I manage details, anticipate needs, and create smooth, supportive experiences while maintaining professionalism and discretion.
- Self-starter
- Reliable
- Highly organized
- Adaptable with flexible scheduling
- Collaborative and easy to work with
- Efficient multitasker
- Excellent time management
- Calm under pressure
- Clear communicator
- Detail-oriented
- Creative expansive thinker
- Works well independently or in a team
- Experienced with startups and changing environments
Administrative Support
- CRM updates and organization
- Event Coordination
- SOP/Document Creation
- Customer, Client, Vendor Support
- Inventory Management
- Logistics Coordination
- Client Onboarding
- Project Management Support
- Administrative Organization
- Processing Business Documents
- Order and Invoicing Support
- Logistics and Tracking
- Scheduling and Task Coordination
- Inbox and Calendar Management
- Travel Arrangements
- Content & Data Asset Management
- Talent Acquisition and Training
Marketing & Content Support
- Newsletters and Blogs
- Social Media
- Website Updates
- PowerPoint Presentations
- Sales and Marketing Collateral
- Rebranding Support
- Email Marketing
- Customer Review Management
- Competitor Research and Analysis
- Monitor Marketing Trends and Behavior
- Brainstorming Lead Generation and Conversion Strategies
Sales & Business Support
- Sales Support
- Lead Follow-Up and Outreach Support
- Proposal Preparation
- Coordinating Meetings and Follow-Up
- SPINS Reports and Analysis
- Event Coordinating and Management
- Key Account Support
- Demo and Promo Management
- Product and Service Education
- New Account Onboarding
Benefits of Hiring Fractional Talent
Working with fractional support allows startups and small businesses to access a higher level of expertise on a part-time or project basis. This model provides strategic guidance and execution without the overhead of an employee.
Key benefits of utilizing fractional talent include:
- Cost Efficiency
- On-Demand Expertise
- Scalability
- Reduced Hiring Risk
- Fresh Perspectives
Companies I've Worked With
- Presence Marketing
- Organic Excellence
- Gaia Herbs
- Natural Factors
- Enzymedica
- Cell Food
- Spry
- Essential Labs
- Vital Leaf
- Fully
- bambu
- Xlear
What Are Your Goals for 2026?
- Finish cleaning up the CRM and import all contacts
- Update the website with the new services and pricing page
- Finally organize the shared Google Drive and archive old files
- Create and populate the Q4 marketing spreadsheet
- Reach out to all inactive leads from the last six months
- Get the website fully updated before the holiday season
- Create new SOPs for customer onboarding
- Reestablish our newsletter and schedule the first campaign
- Finish the spreadsheet we've been talking about since May
- Clean up the inbox and get it below 100 unread emails
- Update all broken links on the website
- Organize next year's content calendar before the end of the month